Sider Road

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The Story Behind Sider Road | Jocelyn Greenky
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I learned lessons at The Farm that would stand me in good stead for the rest of my life — a deep appreciation of others, grace, compassion, and sound decision-making based on core values.
— Jocelyn Greenky
Setting Stevensville, Ontario — a Mennonite farming community, four generations of the Sider family rooted in the land.
Timeline 1944: Emma Sider joins the Greenky family. Nearly forty years of shared life follow.
The Farm 250 acres of wheat fields, animal stalls, and tall grass. The farmhouse still stands.

The Sider family hailed from Germany and settled in Stevensville, Canada four generations ago. Following Mennonite tradition, after the seventh grade, the men worked the fields and the women worked as housemaids or homemakers. In 1944, my grandmother hired Emma Sider as a housekeeper.

When my mother married and had her first child, Emma moved in with my parents in Buffalo, New York. She remained with our family for close to forty years — sharing her grace, her faith, her harmonica playing, her love of flowers, and her extraordinary cooking. I will always consider her another mother.

Emma and four of her siblings lived together in the farmhouse on Sider Road. Much of my childhood was spent at the 250-acre homestead we simply called The Farm. Countless weekends, summers, and holidays roaming tall grass, wheat fields, and animal stalls.

I learned to milk cows, tend to chickens, ducks, and pigs, drive a tractor, shoot a gun, bail hay, pickle, plant — and in the plainest terms — dress a chicken. The five-bedroom, two-story house was heated by a single wood stove. In the deep of winter, hand-sewn family quilts provided all the warmth one needed.

The farmhouse still stands.

Although I'm not Mennonite, The Farm gave me something most business schools don't: a lived understanding of what it means to work with intention, make decisions from values rather than fear, and show up fully — for your family, your community, and the work in front of you.

I honor that blueprint to this day. And with that passion and commitment, Sider Road was launched.

The Farm · Stevensville · Ontario

The Foundation

What The Farm actually taught

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Grace & Appreciation

Watching Emma move through life — with dignity, without complaint, with warmth for everyone — shaped how I see people and how I treat them.

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Decisions from Values

On a farm, there's no room for ego-driven choices. You do what's right for the whole. That instinct for values-based decision-making is at the core of everything I do.

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Resourcefulness

A single wood stove. Hand-sewn quilts. Nothing wasted. The Farm taught me that constraint is not the enemy of excellence — it's often the mother of it.

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Being All In

The Sider family didn't do anything halfway. Neither do I. Every engagement, every client, every conversation — I bring everything, because that's what the work deserves.

This is why it's called
Sider Road.

Not a brand name. Not a concept. A real place, a real woman named Emma, and a set of values that were lived — not learned in a classroom. That lineage is what Sider Road carries into every client relationship.

Meet Jocelyn

Ready to work together?

If this story resonates — if you believe in doing real work, from real values, with someone who's fully in it — let's talk.
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