Legal
Privacy
Policy
Who We Are
Sider Road ("we," "us," or "our") is a business transformation and leadership advisory firm specializing in all businesses and family-run businesses. We are headquartered in Greenwich, Connecticut, with additional offices in London and Miami.
Questions about this policy or your personal data: info@siderroad.com
What Personal Data We Collect & Why
2.1 Comments
When visitors leave comments, we collect the data entered in the form, your IP address, and browser user agent string for spam detection. If you use Gravatar, your anonymized email hash may be shared to display your avatar. View Gravatar's Privacy Policy.
2.2 Media Uploads
If you upload images, please avoid embedding location data (EXIF GPS), as visitors may download and extract that information.
2.3 Contact Forms
When you fill out an inquiry, booking, or application form, we collect:
- Name
- Email address
- Phone number (if provided)
- Business information
- Message content
We use this information to respond to inquiries, provide services, and follow up as needed. We retain this data for up to 12 months unless legally required to store it longer.
2.4 Newsletter & Marketing Signups
If you subscribe to our updates, we collect your name, email, and role. You may unsubscribe at any time using the link in our emails.
Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze website performance, and support marketing efforts.
- Essential Cookies: Enable core functionality such as site security and user authentication.
- Analytics Cookies: Help us understand visitor behavior via tools like Google Analytics.
Embedded Content & Third-Party Services
Our site may include embedded elements or third-party tools. These services may collect your data and use tracking cookies as if you visited their platform directly. We currently use:
- YouTube — video hosting
- Instagram — embedded content
- Calendly — scheduling
- LinkedIn — ads & insights
- Google Maps / Fonts / Forms
Please review their individual privacy policies if you interact with their tools through our site.
Analytics & Advertising
We use the following analytics and advertising platforms:
- Google Analytics
- Meta (Facebook/Instagram) Pixel
- LinkedIn Insight Tag
These tools may collect your IP address, pages visited, time on site, referring URL, and browser and device information. Data may be anonymized or aggregated and is subject to the retention policies of each platform.
How Long We Retain Your Data
| Data Type | Retention Period |
|---|---|
| Comments | Indefinitely |
| Form submissions | 12 months |
| Email newsletter subscriptions | Until you unsubscribe |
| Analytics data | Per provider policy (typically 14–26 months) |
Who We Share Your Data With
We may share information with trusted service providers who help us operate our business:
- Email marketing — ⚠ Provider name needed — currently listed as "GHIL"
- Analytics & advertising — Google, Meta, LinkedIn
- Scheduling — Calendly
- Hosting, maintenance, and spam protection
All third-party vendors are contractually obligated to handle your data securely and in accordance with applicable laws.
How We Protect Your Data
We use industry-standard practices to keep your data safe, including:
- SSL encryption (HTTPS)
- Firewall and malware protection
- Role-based access control
- Routine platform and plugin updates
- Secure third-party platforms
Your Rights
EU / UK — GDPR
European & UK Residents
- Access your personal data
- Correct inaccurate data
- Deletion ("right to be forgotten")
- Object to processing
- Data portability
- File a complaint with your local DPA
California — CCPA / CPRA
California Residents
- Know what data we collect and why
- Request deletion of your data
- Opt out of sale or sharing
- No discrimination for exercising rights
Connecticut — CTDPA
Connecticut Residents
- Confirm whether we process your data
- Access and correct your data
- Request deletion
- Opt out of targeted advertising
To exercise any of these rights, email info@siderroad.com. We may verify your identity before processing your request.
International Data Transfers
We operate internationally and may transfer your data to jurisdictions outside your home country. These transfers are governed by appropriate legal safeguards, including Standard Contractual Clauses (SCCs) where required by law.
Children's Privacy
This website is not intended for children under the age of 16. We do not knowingly collect data from minors. If you believe a child has submitted data to us, please contact us immediately at info@siderroad.com.
Changes to This Policy
We may update this Privacy Policy periodically. Significant changes will be posted on this page and, when appropriate, notified via email or website banner.
Contact Us
Questions about this policy or how your data is handled: