We're All In.
Our team is a powerhouse — drawing from MBAs, PhDs, seasoned entrepreneurs, published authors, and a combined 100+ years of experience in business consulting and advisory services.
Your Vision Is Our Mission
Our business consulting and advisory services team brings deep expertise in operations, human capital, finance, multi-generational management, corporate climate, leadership and training, organizational design, compensation and benefits, performance and motivation, licensing, content programming, and execution.
We don't just talk growth — we deliver it. We're a team that genuinely cares about your success story and takes the time to understand your unique goals, frustrations, and opportunities.
Organizational Leadership
Building trust-based pathways that drive remarkable revenue growth and ensure long-term sustainability.
Experience Is Our Backbone
Shaped by learning from industry giants and weathering storms alongside struggling businesses.
Proven Results
Proven success, hard-earned wisdom, genuine empathy, and a touch of humor make us your go-to for All Things Workplace.
Long-Term Partnership
We don't disappear after engagement. We build lasting relationships rooted in honesty and measurable outcomes.
Our Team
A powerhouse of experts committed to your success — and yes, a few four-legged team members who keep morale high.
Jocelyn Greenky
Jocelyn is a renowned keynote speaker and business strategist with a wealth of experience tackling complex business challenges. She specializes in revitalizing and launching companies, earning the trust of both family-owned businesses and global CEOs. With a career spanning over 40 years, she has worked with Fortune 500 companies, mid-sized businesses, and startups.
Her notable book, The Big Sister's Guide to the World of Work, has garnered widespread recognition, and her insights have been featured on CNBC, FOX, CNN, The New York Times, USA Today, and the Washington Post. She holds an MBA in Organizational Leadership (with distinction) and a B.S. from Syracuse University.
View Her Book on Amazon
Mechle Wenceslao, MBA
A strategic director bringing MBA-level insight and operational excellence to every client engagement at Sider Road.
Jade Herz
The creative voice and digital presence behind Sider Road — amplifying our message across every platform with energy and precision.
Gilda
Gilda doesn't work at Sider Road — she rules it. She specializes in strategic lounging, morale boosting, and silently judging your outfit choices during Zoom calls. Every empire needs a queen.
Aunt Cece
Cece brings big energy and even bigger opinions. As unofficial security chief and master of side-eye, she keeps the squirrels out and the standards high.
Finn Lucky
Finn may be the newest hire, but don't let the puppy face fool you — he's all about chasing goals (and tennis balls). Still learning the ropes, but already stealing the show.
Meet Jocelyn Greenky
The founder of Sider Road, in her official bio — ready to lift for programs, introductions, and press.
Jocelyn Greenky, MBA is a business transformation expert, keynote speaker, and author with 40+ years transforming companies and reputations — and the founder of Sider Road.
Known as a no-nonsense business “fixer,” she helps leaders cut through chaos, navigate succession, and build credibility that lasts. From Fortune 500 giants to family-run firms, she serves as strategic advisor, interim CEO, keynote speaker, and professor, often all at once.
Simon & Schuster
On building a reputation deliberately — not by accident.
A trusted media voice, she’s been featured on CNBC, CNN, and in The New York Times, Fortune, and Forbes. Over four decades in the operator’s chair, Jocelyn held C-suite and leadership roles across media, technology, and lifestyle brands — ELLE, Rolling Stone, Car and Driver, Men’s Journal, HBO, and Material Bank. She also co-founded BriteBean, a technology company connecting recipe websites to grocery stores, which she built to a successful exit through its acquisition by D’Agostino’s.
She holds an MBA in Organizational Leadership from Mercy University and is currently an Adjunct Professor at Queens College, CUNY, where her research on psychological safety in the global workplace is IRB sanctioned.
Grounded, funny, and fearless, Jocelyn brings clarity to complexity and a serious edge to leadership. She runs Sider Road with her daughter, Jade Herz, and lives in Greenwich, CT, with her husband, two dogs, and a never-empty dinner table full of family.
Work With Our Trusted Firm
We bring deep expertise, genuine empathy, and a real commitment to your transformation — not just a consulting contract.
Proven Success
Decades of results across Fortune 500 boardrooms, family enterprises, startups, and universities. Our track record speaks before we do.
Hard-Earned Wisdom
Experience shaped inside real companies, not just classrooms. We've been in the storms — and we know how to navigate out.
Genuine Empathy
We care about the people behind the businesses — the families, the founders, the employees. That's not marketing. That's how we work.
A Touch of Humor
Business is serious — we get it. But the best work happens when people feel comfortable, safe, and even smile. We make that happen.
Personal Attention
No cookie-cutter solutions. We tailor every engagement to your specific goals, culture, and challenges. You are not a template.
Sustainable Growth
We build the structures that outlast us. Our goal is to make ourselves unnecessary — and leave your organization stronger for it.
Built for Two Kinds of Clients
Whether you're building an organization or building yourself — we have a structure designed for you.
Strategies That Foster Trust, Innovation & Growth
We work with leadership teams, family businesses, and growing companies to build the systems and culture that make success repeatable.
Personalized Guidance for Professional Excellence
We work with executives, emerging leaders, and professionals who want to grow their influence, presence, and career trajectory.
We Don't Just Talk Growth — We Deliver It.
At Sider Road, we genuinely care about your success story. We take the time to understand your unique goals and frustrations, providing solutions that actually fit your needs.