Book Jocelyn Greenky for your event.
As a family business keynote speaker, Jocelyn doesn't deliver keynotes. She delivers wake-up calls — boardroom-tested insight your audience acts on the morning after.
From the United Nations to the family enterprise.
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Event directors, conference producers, and association planners — get formats, fees, logistics, and everything your AV team needs.
Go to Booking Info& PRESS
Journalists and producers — expert commentary topics, media appearances, approved bios, and press contact all here.
Go to Press SectionThe family business keynote speaker rooms remember long after she's left the stage.
Jocelyn Greenky has spoken everywhere from the United Nations to Fortune 500 boardrooms, from MBA programs to business association convenings across North America, South America, Mexico, and Europe.
With 40+ years advising family enterprises, executives, and next-generation leaders, Jocelyn brings the kind of sharp, battle-tested perspective that audiences feel in the room — and act on the morning after.
- MBA, Mercy University
- Adjunct Professor, Queens College, CUNY
- Author, Simon & Schuster — The Big Sister's Guide to the World of Work
- Trusted advisor to family enterprises and Fortune 500 companies
- Regular media commentator across major national outlets
All topics. One framework per session.
Most sessions run 90 minutes, available as a standalone masterclass, keynote, workshop, or multi-session series — Critical Thinking keynotes run 45–60 minutes, with workshops up to 4 hours. Bring any topic to your company, university, or conference.
Charisma: Strategy, Not Magic
Every room you walk into, someone is reading you. Without this, you're losing influence before you say a word.
View DetailsYour Reputation by Design
Reputation is leverage. Diagnose where yours stands, build a plan to protect it, and use it as a deliberate competitive advantage — not an afterthought.
View DetailsGenerational Fluency Boot Camp
Today, up to six generations share the workplace, from the Silent Generation to Gen Alpha teens taking their first jobs. If you can't speak all six languages, you're already losing your team.Source: American Planning Association, “Six Generations in the Workforce”
View DetailsCritical Thinking for Global Organizations
Align distributed teams across markets, languages, and cultures. One miscommunication gets replicated across five countries — critical thinking is your risk mitigation.
Critical Thinking for Scaling Companies
Build exceptional teams — from decision-making to leadership. What separates companies that scale successfully from those that implode from within.
Managing Through Chaos
When chaos hits, the leader freezes. The employee panics. Both lose. Here's what the ones who thrive actually do.
Leading for Innovation
Leaders who listen to the naysayers win. The two biggest barriers to business transformation are people problems: skills gaps (63%) and company culture and resistance to change (46%).Source: World Economic Forum, The Future of Jobs Report 2025
The Pillars of Office Politics
Master the rules nobody teaches — but everyone plays by. The 5 Pillars: Power, Alliances, Information, Perception, and Timing.
Emotional Intelligence
IQ gets you hired. EI determines whether you last — and how far you go. Strategic awareness applied in real time becomes your edge.
Why Nobody Takes You Seriously
The 7 habits that shrink your authority — eliminated. Replace undermining language with communication that reflects real competence.
Tell Me About Yourself — And Your Company
Say it like a boss. Own the first two minutes. The most dangerous moment in business is the first two minutes — and most leaders blow it.
Negotiation With Precision
Win the deal without losing your power. The 4 Levers of Precision Influence: Charisma, Curiosity, Connection, and Emotional Control.
Women Leading (Family Business)
Power. Presence. Influence — even when you're not in the spotlight, bringing forward what's often overlooked, deliberately and without apology.
Blood, Business, Boundaries
Turning conflict into collaboration. Family businesses don't stall from lack of intelligence — they stall because roles overlap without clarity.
Core of Commonality
The best family offices do more than manage wealth. They create clear systems for how decisions are made, knowledge is shared, people are coordinated, and priorities carry across generations. This talk reveals the structure behind smooth family operations, and what happens when too much lives in one person’s head.
The Hidden Operating System Behind Exceptional Family Offices
You're not fighting about the business. You're fighting because nobody has found what you all actually want. Harvard’s negotiation experts teach that agreement starts with shared interests, not opposing positions. Name what you share, and the hard conversation gets easier.Source: Fisher, Ury & Patton, Getting to Yes (Harvard Negotiation Project)
Free 20-min intro call · No commitment · Global delivery
Critical thinking, built for how your organization actually operates.
Two focused programs — one for global organizations aligning distributed teams, one for scaling companies moving fast. Each is available as a keynote, workshop, or ongoing series.
Jocelyn Greenky, MBA, is Founder & CEO of Sider Road and an Adjunct Professor at Queens College CUNY, where she teaches Critical Thinking in the Business School. She received the first research grant awarded to an adjunct professor in the master's business program to study psychological safety in the global workplace, the foundation of her work helping teams ask better questions and make better decisions.
Over 40 years, she has led and turned around businesses from the inside: Global Digital Editorial Director at Hachette Filipacchi (ELLE, Car and Driver, Woman's Day), head of Broadcasting and Event Marketing at Wenner Media (Rolling Stone, Us), COO of Colin Cowie Lifestyle, and advisor to HBO, The Wall Street Journal, and Material Bank. She has spoken for Viacom, Kraft, NYU, and Columbia. She is the author of The Big Sister's Guide to the World of Work (Simon & Schuster) and the forthcoming Design Your Reputation, and has been featured on CNBC, CNN, FOX, The New York Times, and Forbes.
Critical Thinking for Global Organizations
Align distributed teams across markets, languages, and cultures.
Critical thinking is how you align decision-making across cultures and time zones. It's how teams evaluate recommendations with rigor — whether from advisors, internal experts, or external sources. It's how you mitigate risk when your team can't see each other and operates in real time across borders.
Compounded Complexity: Global teams lacking critical thinking skills face compounded risk: language barriers + cultural differences in how evidence is viewed + navigating new tools and complexity = expensive mistakes that scale across markets.
- Align cross-cultural decision-making around shared principles
- Question recommendations across language and cultural barriers
- Reduce regulatory and compliance risk through rigorous evaluation
- Mitigate miscommunication in distributed teams
- Build trust in decision-making across cultures
- Retain global talent that values thoughtful leadership
Critical Thinking for Scaling Companies
Build exceptional teams — from decision-making to leadership.
Speed is your strength. But when teams can't think critically — whether evaluating data, collaborating across functions, or leveraging new tools and AI — you compound mistakes across your organization. Critical thinking is how you scale without sacrificing quality of decision-making.
Complexity Is Accelerating: Your teams now navigate more information, more tools, more options than ever before. Without the skills to evaluate rigorously, they become vulnerable to costly missteps — whether from internal biases, incomplete data, or external tools they don't understand.
- Make faster, more confident decisions at every level
- Spot assumptions and risks before they derail growth
- Scale operations without losing quality of thinking
- Build a culture where smart people want to stay
- Evaluate data, advice, and tools (including AI) with discernment
- Move fast with confidence, not blind speed
Signature talks from your family business keynote speaker. Zero generic messages.
Every presentation is tailored to your organization, your audience, and your goals. Sessions are available as 45-minute keynotes, half-day workshops, or full-day intensives.
Generational Dynamics Boot Camp
Today's workplace spans up to six generations. This isn't a soft-skills session. It's a tactical deep-dive into what actually drives each generation, what derails them, and how to build workflows that make every gap a competitive advantage.
Reputation Capital: Your Hidden Career Currency
Your reputation is built in rooms you're not in. This talk gives leaders the framework to understand, protect, and strategically build the reputational equity that determines who gets promoted, who gets the contract, and who gets the call.
Charisma Isn't Magic — It's Strategy
The world doesn't reward the best ideas. It rewards the people who communicate them best. This session decodes the specific, learnable behaviors that make some leaders magnetic — and equips every attendee to project confidence, warmth, and credibility from the moment they walk in.
Win the Deal Without Losing the Relationship
Most negotiation training teaches tactics. By contrast, Jocelyn teaches the full game: how to read the room, how to anchor without alienating, how to hold firm while keeping doors open. After all, the best deals aren't won at the table — they're built before you sit down.
Core of Commonality
When teams can't find common ground, everything stalls: innovation, execution, trust. This talk uncovers the shared values and experiences hiding beneath surface-level difference — and gives teams a practical language for collaboration that actually sticks.
Tell Me About Yourself — And Your Company
Stop sounding like a resume, a brochure, or a human PowerPoint. This deceptively practical session transforms how professionals, founders, and executives pitch themselves — in investor meetings, networking events, job interviews, and every conversation in between.
The Family Dynamic Advantage
Family businesses generate more than 70% of global GDP — and most of them are one dinner conversation away from disaster.Source: McKinsey & Company (2024)
Jocelyn has spent four decades inside these dynamics. This talk transforms the tension between legacy and innovation into an organization's greatest differentiator.
Custom Talk for Your Audience?
Every organization is different. If your challenge doesn't map neatly to a signature topic, Jocelyn will build something specifically for your people, your moment, and your goals.
See the family business keynote speaker on stage.
Two minutes is the fastest way to know whether Jocelyn is right for your audience. Watch how she works a room.
What they say.
Audiences across industries, universities, and boardrooms — in their own words.
"After hearing Jocelyn speak at Villanova, I knew that students, faculty, and staff at Drexel would love her. Her insight is laser-point accurate to the realities of being successful in the work environment."
Ann Wilson
"Jocelyn Greenky is an outstanding guest speaker. She engages students with equal parts humor, candor, and insight, and always delivers a thoughtful presentation on office politics and generational challenges."
Andrew Goldman
"I just finished your Negotiate with Precision presentation with the PB Expo and I have to compliment how beneficial it was. The way you framed concepts was exceptional."
Horacio Miranda
"Some presentations can be banal — yours was informative and exciting. Your excellence has inspired me to very consciously sharpen the charisma and communication axes."
Thomas Dean
"I thought the session with Jocelyn went really well. Our team truly values this type of insight — it's incredibly relevant and actionable for our CEPA community."
Ryan Beltz
"Jocelyn is one of the funniest, most insightful, and creative brand strategists I've had the pleasure of working with. She understands what motivates people and how to inspire global impact."
Jenn Halweil
Clear formats. Straightforward pricing.
Every engagement is tailored — and quoted to your event's format, audience size, and location. Here's how it breaks down.
Keynote
A signature talk, fully tailored to your audience, your industry, and the outcome you need.
Half-Day Workshop
An interactive working session — your team leaves with frameworks applied in the room, not just notes.
Full-Day Intensive
A deep-dive intensive or multi-session program built for sustained team transformation.
Travel and expenses are quoted separately. The full fee schedule and technical rider are included in the Speaker EPK.
Everything you need in one place.
From official bios and headshots to full logistics and technical requirements — Jocelyn's team makes working with event organizers fast and easy.
Full Speaker EPK (PDF)
Bio, headshots, fees, tech rider, formats & logistics
Official Bios & Headshots
High-resolution photos and multiple bio lengths
Sizzle Reel
Watch Jocelyn in action — on stage, in workshops, across industries
Speaking Inquiries
Info@SiderRoad.com — responses typically within 48 hours
Everything you need to make the booking.
Jocelyn's team makes working with event organizers easy. Here's what you need to know before you reach out — and download her full EPK for fees, technical requirements, and logistics.
Ready to bring your family business keynote speaker to your stage?
The fastest path is a quick call. Jocelyn's team will confirm fit, walk you through formats, and send everything your AV and logistics team needs — typically within 48 hours.
Schedule a Speaking CallThe go-to voice for journalists covering business & leadership.
Jocelyn Greenky is a regular source for journalists and producers covering workplace dynamics, leadership, family business, generational conflict, and business reputation. Her commentary has appeared across major national publications and broadcasts.
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Available for expert commentary, interviews, op-eds, and broadcast appearances.
Contact for Press →Meet Jocelyn Greenky.
The short version, ready for your event program or introduction — download the full EPK above for longer bios and headshots.
Jocelyn Greenky, MBA is a business strategist, keynote speaker, and author who has spent more than 40 years helping family-owned businesses thrive through transition, succession, and reputation repair.
The founder of Sider Road and a “business fixer” known for her candor, she brings clarity and strategy to even the most emotionally charged business dynamics — as a strategic advisor, Interim / Fractional CEO, and speaker. From revitalizing multi-generational firms to coaching siblings and spouses in leadership, Jocelyn helps families preserve legacy while adapting to change.
Simon & Schuster
On building a reputation deliberately — not by accident.
She has been featured on CNBC, CNN, and in The New York Times and Forbes. A former CEO and C-suite executive — including a technology venture, BriteBean, acquired by D'Agostino's — Jocelyn is an Adjunct Professor at Queens College, CUNY.
Her approach blends humor, empathy, and directness to move families from gridlock to growth. She lives in Greenwich, CT, with her husband, their blended family of six, and two dogs.
Your audience is waiting.
Whether you're planning an annual conference, a corporate summit, or a university event — Jocelyn is ready to build something worth remembering.