Mastermind · Men Only · Family Business Leadership
Men Leading
the Family
Business.
A peer advisory mastermind exclusively for men who own, lead, or operate family businesses — and want a room where they can think out loud, sharpen strategy, and solve the hard problems with other men who actually get it.
Why This Mastermind Exists
Some conversations
are better had
among men.
Family business is unlike any other business. The stakes are personal. The org chart is also the family tree. And the decisions you make at work follow you home — every single night.
There's a real and growing demand from men who lead family businesses for a space that's exclusively theirs — where they can speak frankly about succession, authority, sibling dynamics, financial pressure, and the weight of legacy without self-editing.
This mastermind was built for exactly that. No mixed-format peer groups. No corporate jargon. Just a tight room of men navigating the same terrain, led by one of the most respected advisors to family enterprises in the country.
"The hardest part of running a family business isn't the business. It's knowing when you're the founder, when you're the son, and when you're the boss — sometimes in the same hour."
Is This For You
You belong here if...
The Format
Built for leaders,
not lecture halls.
What We Cover
The conversations you haven't
had anywhere else.
Every session is structured but never scripted. The agenda is built around what the room needs. These are the core territories we cover — and the conversations that tend to go the deepest.
2026 Schedule
Current cohort
availability.
Starting January 20, 2026
Investment
Ready to
apply?
Membership is by application. Seats are limited.
The group stays at 8 for a reason. Every member is vetted to ensure the right fit — for you and for them. A brief call with Jocelyn's team is the first step. Investment details are shared during that conversation.
Your Facilitator
Jocelyn Greenky, MBA
Jocelyn Greenky is a business transformation strategist and one of the most trusted advisors to family enterprises in the country. With 40+ years inside boardrooms, family businesses, and leadership teams across North America, South America, Mexico, and Europe, she has seen — and helped navigate — every iteration of what it means to lead when it's personal.
She has spoken at the United Nations, Fortune 500 companies, and MBA programs worldwide. Her thought leadership has been featured in The New York Times, Forbes, Fortune, Wall Street Journal, Washington Post, Entrepreneur, Business Insider, and more. She is an adjunct professor at NYU Tisch School of the Arts and the author of a nationally recognized book on business and relationships.
She facilitates this group because she understands that the most important conversations family business leaders need to have — they can't have anywhere else.
"Men in family businesses are often the most isolated leaders in the room. They can't fully talk to their family. They can't fully talk to their team. This mastermind exists to give them a room that's actually theirs."
Jocelyn doesn't just facilitate — she challenges. She's been inside enough family businesses to know when a story is real and when it's the version someone tells themselves. The room she creates is safe, but it's not soft.
Learn More About JocelynFrom the Room
What members say.
"I've been in mastermind groups before. This is the first one where I actually said what I meant. Being in a room with men who are in the same situation — you stop translating. You just talk."
"I came in thinking I needed better systems. What I actually needed was a clearer sense of my own authority — where it starts and where it ends. This group helped me find that."
"The hot-seat format is uncomfortable in exactly the right way. You can't hide. And when six other men who run family businesses are giving you feedback, you listen differently than you would anywhere else."
"Jocelyn doesn't let you off the hook. She's seen too many family businesses to accept the comfortable version of the story. That's exactly what I needed — someone who could see around the corner."
Limited Cohorts · Men Only
The room is waiting.
Apply now.
8 men. 7 weeks. The conversations you've needed to have for years — in a space built for exactly this.