Jocelyn Greenky, Founder of Sider Road, joined Mike and Zach on the SaveToZero podcast for Episode 21 — and let’s just say 42 years of experience gives you a lot to talk about.
The conversation covered what corporate giants, entrepreneurship, academia, and family business consulting actually teach you over four decades. The big takeaway? The single biggest mistake most business owners make is getting sidetracked by fear instead of staying on the ship. And family businesses that survive are the ones willing to run it like a real business — with job descriptions, contracts, and honest conversations. (Yes, even with family. Especially with family.)
Watch or listen below:
▶️ YouTube: https://youtu.be/esGMpFeFaY0?si=riWPLqjyIJQROmml
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/building-businesses-masterminds-and-meaningful/id1895024430?i=1000775771376
🎧 Spotify: https://open.spotify.com/episode/4SwM6BmXhZqKqZvrk1rR3b?si=e97eba822d9c4a46
🎧 iHeartRadio: https://www.iheart.com/podcast/269-save-to-zero-331045630/episode/building-businesses-masterminds-and-meaningful-conversations-338323904/?embed=true
🎧 SaveToZero: https://savetozero.com/episodes/building-businesses-masterminds-and-meaningful-conversations-with-jocelyn-greenky-ep-21-6FFq_3EK