Your reputation is
your most valuable
business asset.
Most leaders don't manage it deliberately — until something goes wrong.
Available as a keynote, half-day workshop, full-day intensive, or multi-session series — brought directly to your organization, university, or MBA program. Also available as a small-group masterclass for individual leaders.
Reputation isn't what you say about yourself. It's what happens when you're not in the room.
Most business leaders think about reputation reactively — after a bad review, a failed hire, a client who left without explanation, or a public moment that got away from them.
The leaders who build lasting businesses manage reputation proactively — as a deliberate, strategic asset with specific inputs and measurable outputs. This program teaches exactly that.
For organizations: Brand reputation, employer reputation, and leadership reputation are three separate assets. Most companies manage none of them deliberately.
In crisis: The window to protect or repair a business reputation is narrow and unforgiving. This program prepares you before the moment arrives.
As growth strategy: A deliberately managed reputation is a compounding asset — one of the highest-ROI investments a business can make.
The program that pays for itself the first time you need it.
Reputation crises are expensive, fast-moving, and almost always preventable with the right framework in place. Organizations that invest in reputation management before a crisis have dramatically better outcomes — in client retention, media narrative, employee trust, and recovery speed.
Jocelyn brings Business Reputation RX directly to your organization — custom-designed around your industry, your risk profile, and the specific reputation challenges your leaders face.
Particularly powerful for companies navigating transitions, rebrandings, leadership changes, public moments, or simply building a proactive reputation strategy for the first time.
Pricing is by engagement, not by seat. A 15-minute conversation with Jocelyn will scope the right format and investment for your organization.
60–90 Minute Keynote
Jocelyn on stage at your conference, leadership summit, or industry event. Reframes how your audience thinks about reputation as a strategic asset — not a PR problem to manage after the fact.
Half-Day or Full-Day Workshop
Deep work on your organization's specific reputation profile — where you're strong, where you're exposed, and exactly what to do about both. Practical outputs, not theoretical frameworks.
Multi-Session Program
The complete curriculum embedded in your leadership development program. Organizations leave with a functioning Reputation Management System, not just awareness.
Academic & Cohort Programs
Business school students and emerging leaders who need to understand reputation strategy as a core business discipline — before they're managing a crisis for the first time.
Reputation risk isn't hypothetical.
These are the situations it's built for.
The Reputation RX framework applies across the full spectrum — from building proactively to recovering under pressure. All scenarios are addressed in the curriculum.
Navigating a Public Crisis
A bad review that went viral. A media story that misrepresented your company. A departure that became public. The window to respond is narrow — this program gives you the framework before you need it.
Leadership or Ownership Transition
Family business succession, a new CEO, or a founder stepping back. Reputation travels with people — and managing the transition narrative is one of the highest-leverage decisions you'll make.
Rebranding or Market Repositioning
Changing what your company stands for requires active management of what the market already believes. Most rebrandings underinvest here — and pay for it in years of market confusion.
Employer Reputation & Retention
The talent market knows your reputation before your recruiters do. Organizations with strong, deliberate employer reputations attract better people and lose fewer of them.
Client-Facing Reputation Strategy
What your clients say about you when you're not in the room determines your referral pipeline, your renewal rates, and your ability to command premium pricing.
Proactive Reputation Building
The best time to manage your reputation is before you need to. Leaders who build deliberately — not reactively — create a compounding asset that works for them for decades.
Six sessions. A complete framework
for managing reputation as a business asset.
All content customized for your organization when delivered in-house. Every session applies directly to your industry and situation.
What Reputation Actually Is
The three distinct reputation assets every business has — brand, employer, and personal leadership — and why managing them as a single thing is where most organizations go wrong.
Auditing Where You Stand
A structured assessment of your current reputation across all three dimensions — what the market believes about you, where the gaps are, and what's driving each one.
Building Reputation Deliberately
The specific inputs that build a strong reputation over time — client communication, thought leadership, how you handle problems, and the operational behaviors that become what people say about you.
Crisis Preparation & Response
The crisis communication framework that protects your reputation when something goes wrong — including the first 24 hours, the narrative you own, and the recovery arc that rebuilds trust.
Digital Reputation & Social Proof
How your online presence reinforces or contradicts your offline reputation — and the specific strategy for making both work together as a single coherent asset.
Your Reputation Management System
Every participant leaves with a written Reputation Management System — a living document that defines what you're building toward, how you'll monitor it, and what you'll do when it's threatened.
Any leader whose business results depend
on what the market believes about them.
Which is every leader. But some situations make it especially urgent.
CEOs & Founders
Your personal reputation and your company's reputation are deeply intertwined — and both require deliberate, proactive management to serve as the growth asset they should be.
PR & Communications Teams
The strategic framework behind the tactics — so your team is managing reputation as a business asset, not just responding to whatever happened this week.
Family Business Leaders
Where personal, family, and business reputation overlap completely — and where a single incident can affect the business, the family brand, and the next generation simultaneously.
Organizations in Transition
Companies navigating leadership changes, rebrandings, acquisitions, or any moment where what the market believes about you is actively shifting.
Universities & MBA Programs
Emerging business leaders who need reputation strategy as a core competency — not something they pick up after their first crisis.
Individual Leaders
Who want the complete Reputation RX framework for their own career or business — available as a small-group masterclass with peers.
Want the program for yourself?
The small-group masterclass is available.
The full Business Reputation RX curriculum is also offered as a small-group masterclass for individual leaders who want the complete framework without waiting for their organization to invest in it.
Six live sessions with Jocelyn and a small cohort of peers. Every participant leaves with a written Reputation Management System for their own business or career. Rolling cohorts — apply to learn when the next group is forming.
Rolling cohorts — openings available. Apply to learn when the next cohort begins and whether it's the right fit.
Answered honestly.
For corporate inquiries, a 15-minute conversation will scope the right format for your organization.
Get in Touch