The MBA playbook
Jocelyn wishes she'd
had from day one.
Six disciplines. Every gap filled. Start where you need it most.
Available as a corporate training program, onboarding curriculum, MBA partnership, or multi-session series — and as a live cohort program for individual leaders ready to build real business fluency.
Most business leaders were never taught how business actually works.
They learned by doing — which means they learned by getting things wrong first. Finance, accounting, economics, marketing, management, international business: most people running businesses have real gaps in at least two or three of these.
MBT gives you the playbook without the three-year program, the six-figure tuition, or the prerequisite of already knowing what you don't know. Start with the discipline where your gap is biggest. Stack them all. Earn the certificate when you're done.
Not a platform. Not a course library. Live, cohort-based sessions with Jocelyn directly — the same way she'd want to have learned it.
Modular by design. Each discipline stands alone — start with the gap that costs you the most right now, add the others over time.
Certificate upon completion. Complete all six disciplines and earn the MBT Certificate — a credential that signals genuine business fluency.
The business fluency program your team didn't get in school.
Most organizations have leaders with strong functional expertise and real gaps in business fundamentals. The finance leader who can't read a marketing plan. The operations head who doesn't understand how their decisions affect the balance sheet. The new manager who's never learned how to build a budget.
MBT closes those gaps — across your entire leadership team, customized to your industry, and delivered by Jocelyn directly. It's the program companies wish they'd had for every new hire who moved into leadership without the full business toolkit.
Particularly powerful for new manager onboarding, high-potential development programs, and MBA partnerships where real-world business fluency is the goal.
Pricing is by engagement, not by seat. A 15-minute conversation with Jocelyn will scope the right modules, format, and investment for your organization.
New Manager & Leadership Onboarding
Embed one or more MBT modules into your onboarding curriculum — so new leaders arrive with the business fundamentals they need, not the gaps they'll spend years filling on their own.
Full Six-Discipline Program
The complete MBT curriculum delivered across your organization — sequenced by role, department, or development stage. Every leader, same foundation.
Targeted Module Selection
Choose the disciplines most relevant to your high-potential cohort. Finance and accounting for operational leaders. Marketing and management for technical experts moving into leadership. Start where the gaps are biggest.
Academic Partnership
MBT as a live, instructor-led complement to your MBA curriculum — with Jocelyn's real-world framing added to the academic foundation your students already have.
Every discipline your business education
should have covered. Now it does.
Each module is self-contained and can be taken independently — or combined in any sequence. Complete all six to earn the MBT Certificate.
Accounting
Finance
Economics
Marketing
Management
International Business
MBT Certificate: Complete all six disciplines and earn the Masters of Business Thinking Certificate — a credential that signals genuine, full-spectrum business fluency. Available to individuals and organizational cohorts alike.
About the Certificate →Start where your gap
is biggest. Stack from there.
MBT is built for people who are already running things — not people who can take two years off to go back to school. Each discipline is a complete, self-contained program. You don't need to start with Module 1.
Most individual leaders start with the discipline that's costing them the most right now — the financial statement they can't read, the marketing plan they're guessing at, the management situation they're navigating without a framework.
Organizations typically start with a module assessment — a conversation with Jocelyn to identify where the gaps are across their leadership team, then sequence modules accordingly.
Talk to Jocelyn about where to start →Start with Accounting or Finance
If you're making business decisions without fully understanding the financial implications — or if the balance sheet still feels like someone else's job.
Start with Marketing
If your growth is slower than it should be, your positioning feels unclear, or you're not sure why your best clients found you — or left.
Start with Management
If you've moved into a leadership role without a management framework — or if your team dynamics, culture, or strategy feel harder than they should.
Start with Economics
If external forces — interest rates, inflation, competitive shifts — feel unpredictable and you want the framework to anticipate and respond rather than react.
Start with International Business
If you're operating across borders, managing international teams, or building a business that needs to compete and communicate across cultures.
Anyone running a business
without the full playbook.
That's most people. MBT is built for leaders who are already in motion and need the foundation to match their ambition.
New & Emerging Managers
Leaders who've been promoted into management without the business fundamentals training that should have come with it — and are figuring it out in real time.
Founders & CEOs
Who built the business on expertise, instinct, and hustle — and are now at a stage where the gaps in business fundamentals are starting to show up as real constraints.
Family Business Leaders
Navigating the dual complexity of running a real business and a family system — often without the formal business education that outside hires bring to the table.
Corporate L&D Programs
Organizations that want every leader operating from the same business fluency baseline — across departments, functions, and seniority levels.
Universities & MBA Programs
As a live, real-world complement to academic business education — with Jocelyn's applied framing alongside the theory.
Anyone with a Specific Gap
You don't need to commit to all six. If finance is your blind spot, start there. MBT meets you exactly where you are.
The live cohort program.
For people already running things.
MBT is offered as a live cohort program for individual leaders — small groups, Jocelyn teaching directly, every session applied to the real business situations you're navigating right now.
Each discipline runs as its own cohort. Take one. Take three. Take all six and earn the certificate. Rolling cohorts — apply to learn what's forming and which module is right for you to start with.
Rolling cohorts forming now. Talk to Jocelyn about which module is the right place to start.
Certificate track available. Complete all six disciplines to earn the MBT Certificate.
Answered honestly.
For corporate inquiries, a 15-minute conversation will scope the right modules and format for your organization.
Get in Touch