Jocelyn
Greenky
MBA · Author · Keynote Speaker · Advisor · Professor
The person you call when the business is complicated, the family is complicated, and the usual advice isn't cutting it. 40 years inside Fortune 500 companies, family-run enterprises, and founder-led businesses.
"She changes how rooms think."
Rare Credibility. Real Results.
Jocelyn Greenky is the person you call when the business is complicated, the family is complicated, and the usual advice isn't cutting it. A business transformation expert with 40 years inside Fortune 500 companies, family-run enterprises, and founder-led businesses.
She serves as advisor, interim CEO, keynote speaker, author, and professor — often all at once. Featured on CNBC, CNN, FOX, The New York Times, and the Washington Post, Fortune, Forbes and many other highly respected media outlets.
Jocelyn brings rare credibility to the room: the kind that only comes from having been in it, over and over, for decades. If you're ready to stop managing the chaos and start building something that lasts — she's ready for that conversation.
Where It All Began
Born and raised in Buffalo, NY, Jocelyn grew up in a large, loud, and loving family — the kind that teaches you early that relationships are everything and nothing gets resolved by avoiding the hard conversation.
Every summer, she left Buffalo for a Mennonite farm in Canada called Sider Road — the multigenerational home of Emma, her family's beloved housekeeper. What she learned there had nothing to do with business and everything to do with it: graciousness, patience, kindness, inclusivity, moral fiber, and a work ethic that never quit.
Those summers didn't just shape her values. They became the name of everything she built.
Today, Jocelyn brings that same spirit into every boardroom, retreat, and family kitchen table she sits at. Her frank, warm, and often funny approach creates the kind of environment where people stop performing and start being honest — which, in her experience, is where every real solution begins.
The Sider Road Legacy
The name honors Emma and the Mennonite farm where values like graciousness, patience, and an unrelenting work ethic were lived — not taught.
Highly Sought-After Speaker
Jocelyn speaks for leading corporations and universities including Viacom, Kraft, General Foods, NYU, Syracuse, Drexel, Villanova, and Columbia.
Featured In
Recognized by the world's most trusted media outlets
A Career Built Across Industries
Before launching Sider Road, Jocelyn ran the rooms at some of the most iconic brands in media, luxury, and technology.
Digital Global Editorial Director — Hachette Filipacchi
Oversaw ELLE, GEORGE, Car and Driver, Road & Track, Eating Well, Travel Holiday, Top Model, Women's Day and 20+ other titles at one of the world's leading magazine publishers.
Branded Television Producer — Wenner Media
Produced first-ever branded television for E!, FOX, ESPN and Weather Channel for Rolling Stone, Men's Journal and Us Magazines. Launched Rolling Stone Live, a syndicated radio show, while producing 20+ campus music tours.
Event Manager — Philip Morris
Oversaw branded events including Virginia Slims, Marlboro and Cartier — high-profile corporate engagements requiring strategic brand alignment and flawless execution.
COO, CEO & Interim CEO Roles
Served as COO of Colin Cowie Lifestyle, CEO of BriteBean Technology, and CEO of Ortho Marketing. Client roster includes Material Bank, Wall St. Journal, HBO, and InDemand among many other firms.
MBA in Organizational Leadership
Jocelyn holds an MBA in Organizational Leadership — graduated with distinction — from Mercy University, and a B.S. from Syracuse University.
Currently she is an Adjunct Professor at Queen's College in the Business School, with a previous stint at Mercy College as an Adjunct Professor. She was the first adjunct business school professor and the first woman in the master's business program to receive a research grant.
She doesn't just teach leadership. She researches what actually makes people feel safe enough to do their best work — and brings that into every room she enters.
Psychological Safety in the Global Workplace
The first adjunct professor and first woman in the master's business program to receive a research grant. Her research is IRB sanctioned — the gold standard in ethical research oversight.
MBA — Organizational Leadership
Graduated with distinction from Mercy University. Focused on leadership dynamics, team psychology, and organizational transformation.
B.S. — Syracuse University
Undergraduate foundation that set the stage for a career spanning media, luxury, technology, and executive consulting across multiple industries.
Adjunct Professor — Queen's College
Currently teaching in the Business School at Queen's College. Previously at Mercy College. Bringing four decades of real-world experience into the classroom.
From Boardrooms to Boutiques
A track record across Fortune 500 stages, top MBA programs, and family enterprises.
Ready to Stop Managing the Chaos and Start Building Something That Lasts?
Whether you need a keynote speaker, a strategic advisor, or someone to sit at the family table and tell the truth — Jocelyn is ready for that conversation.
