Sider Road (“we,” “us,” or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website at www.siderroad.com.

By using our website, you consent to the practices described in this policy

1. Who We Are

Sider Road is a business transformation and leadership advisory firm specializing in all businesses and family-run businesses. We are headquartered in Greenwich, Connecticut, with additional offices in London and Miami. If you have any questions about this policy or your personal data, you may contact us at: info@siderroad.com

2. What Personal Data We Collect and Why

2.1 Comments

When visitors leave comments, we collect the data entered in the form, your IP address, and browser user agent string for spam detection. If you use Gravatar, your anonymized email hash may be shared to display your avatar. View Gravatar’s Privacy Policy.

2.2 Media Uploads

If you upload images, please avoid embedding location data (EXIF GPS), as visitors may download and extract that information.

2.3 Contact Forms

When you fill out a form (e.g., inquiry, booking, or application), we collect:

• Name
• Email
• Phone number (if provided)
• Business information
• Message content

We use this information to respond to inquiries, provide services, and follow up as needed. We retain this data for up to 12 months unless legally required to store it longer.

2.4 Newsletter & Marketing Signups

If you subscribe to our updates, we collect your name, email, and role. You may unsubscribe anytime using the link in our emails.

3. Cookies and Tracking Technologies 

We use cookies and similar technologies to enhance your experience, analyze website performance, and support marketing efforts.

3.1 Types of Cookies

• Essential Cookies: Enable core functionality such as site security and user authentication
• Analytics Cookies: Help us understand visitor behavior via tools like Google Analytics
  

4. Embedded Content & Third-Party Services

Our site may include embedded elements or third-party tools (e.g., videos, calendars, maps). These services may collect your data and use tracking cookies as if you visited their platform directly.

We currently use:

• YouTube (video hosting)
• Instagram (embedded content)
• Calendly (scheduling)
• LinkedIn (ads & insights)
• Google Maps / Fonts / Forms
  

Please review their individual privacy policies if you interact with their tools through our site.

5. Analytics and Advertising

We use:

• Google Analytics
• Meta (Facebook/Instagram) Pixel
• LinkedIn Insight Tag
  

These tools may collect:

• IP address
• Pages visited
• Time on site
• Referring URL
• Browser and device information

This data helps us improve performance and better understand our users. Data may be anonymized or aggregated and is subject to the retention policies of each platform.

6. How Long We Retain Your Data 

• Comments: Indefinitely
• Form submissions: 12 months
• Email newsletter subscriptions: Until you unsubscribe
• Analytics data: Retained according to provider policies (typically 14–26 months)
  

7. Who We Share Your Data With   

We do not sell your personal data. We may share information with trusted service providers who help us operate our business:

• Email marketing (GHIL)
• Analytics and advertising (Google, Meta, LinkedIn)
• Scheduling (Calendly)
• Hosting, maintenance, and spam protection

All third-party vendors are contractually obligated to handle your data securely and in accordance with applicable laws.

8. How We Protect Your Data 

1. We use industry-standard practices to keep your data safe, including:

• SSL encryption (HTTPS)
• Firewall and malware protection
• Role-based access control
• Routine platform and plugin updates
• Secure third-party platforms

In the event of a data breach, we will notify affected users and regulatory authorities in accordance with the law.

9. Your Rights

If you are a resident of the European Union or United Kingdom (GDPR / UK GDPR):

You may request:

• Access to your personal data
• Correction of inaccurate data
• Deletion (“right to be forgotten”)
• Objection to processing
• Data portability
• To file a complaint with your local data protection authority

If you are a resident of California (CCPA / CPRA):

You may:

• Know what personal data we collect and why
• Request deletion of your personal data
• Opt out of the sale or sharing of your personal data
• Not face discrimination for exercising your privacy rights

If you are a resident of Connecticut (CTDPA):

You may:

• Confirm whether we are processing your data
• Access and correct your personal data
• Request deletion
• Opt out of targeted advertising or profiling

To exercise any of these rights, email info@siderroad.com. We may verify your identity before processing your request.

10. International Data Transfers

We operate internationally and may transfer your data to jurisdictions outside your home country. These transfers are governed by appropriate legal safeguards, including Standard Contractual Clauses (SCCs) where required by law.

11. Children’s Privacy

This website is not intended for children under the age of 16. We do not knowingly collect data from minors. If you believe a child has submitted data to us, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be posted on this page and, when appropriate, notified via email or website banner.

13. Contact Us

If you have questions about this policy or how your data is handled, contact us:
Email: info@siderroad.com