We're All In
“We are committed to providing supportive and positive work”
At Sider Road
- We specialize in organizational leadership
Building trust-based pathways that drive remarkable revenue growth and ensure long-term sustainability. - Experience is our backbone
Shaped by learning from industry giants and weathering storms alongside struggling businesses. - Why us?
Proven success, hard-earned wisdom, genuine empathy, and a touch of humor make us your go-to for “All Things Workplace”. - For organizations
Developing strategies that foster success, trust, and innovation to ensure growth and resilience in your organization. - For individuals
Providing personalized guidance in personal branding, managing office dynamics, and improving professional skills.
- Get to Know
Our Team
Your Vision - Our Mission
Jocelyn Greenky
Jocelyn is a renowned keynote speaker and business strategist with a wealth of experience in tackling complex business challenges. She specializes in revitalizing and launching companies, earning the trust of both family-owned businesses and global CEOs. With a career spanning over 40 years, Jocelyn has worked with Fortune 500 companies, mid-sized businesses, and startups, and her expertise extends to her roles as an Adjunct Professor and published author.
Her award winning notable book, The Big Sister’s Guide to the World of Work: The Inside Rules Every Working Girl Must Know, has garnered widespread recognition, and her insights have been featured on CNBC, FOX, CNN, and in prominent publications like The New York Times, USA Today, and the Washington Post among many others.
Jocelyn’s diverse background includes serving as the Digital Global Editorial Director at Hachette Filipacchi, where she managed prestigious titles such as ELLE, Car and Drive, Road & Track, Eating Well, Women’s Day and 20+ other titles. She led Broadcasting and Event Marketing for Wenner Media, overseeing the brands Rolling Stone and Men’s Journal, and worked as an event manager for Philip Morris with brands including Virginia Slims, Marlboro and Cartier. Additionally, Jocelyn has been COO of Colin Cowie Lifestyle and CEO of BriteBean Technology, CEO of Ortho Marketing and has served as a consultant to Material Bank, Wall St. Journal, HBO, iNDEMAND among many others.
She holds an MBA in Organizational Leadership (with distinction) and a B.S. from Syracuse University. Jocelyn was honored with the first grant awarded to an adjunct business school professor and woman in the master’s business program to research psychological safety in the global workplace.
Residing in Greenwich, CT, Jocelyn enjoys the company of her three dogs and husband, and their six blended children cherish their visit for home-cooked meals and family warmth.
Mechle Wenceslao, MBA
Jade Herz
Gilda
Gilda doesn’t work at Sider Road — she rules it. With a keen eye for comfort and an unmatched ability to detect snacks in a 5-mile radius, she ensures the team stays grounded (and well-cuddled). She specializes in strategic lounging, morale boosting, and silently judging your outfit choices during Zoom calls. Every empire needs a queen. Gilda is ours.
Aunt Cece
Cece brings big energy and even bigger opinions. As our unofficial security chief and master of side-eye, she keeps the squirrels out and the standards high. Known for her no-nonsense attitude and occasional zoomies, Cece ensures we don’t take ourselves too seriously. Just don’t touch her chew toy unless you're ready for a performance review.
Finn Lucky
Finn may be the newest hire, but don’t let the puppy face fool you — he’s all about chasing goals (and tennis balls). Between accidental naps and strategic tail wags, he keeps the team on track with calendar reminders disguised as enthusiastic barks. Still learning the ropes, but already stealing the show (and everyone’s lunch). Lucky us.
Jocelyn Greenky
Jocelyn is a renowned keynote speaker and business strategist with a wealth of experience in tackling complex business challenges. She specializes in revitalizing and launching companies, earning the trust of both family-owned businesses and global CEOs. With a career spanning over 40 years, Jocelyn has worked with Fortune 500 companies, mid-sized businesses, and startups, and her expertise extends to her roles as an Adjunct Professor and published author.
Her award winning notable book, The Big Sister’s Guide to the World of Work: The Inside Rules Every Working Girl Must Know, has garnered widespread recognition, and her insights have been featured on CNBC, FOX, CNN, and in prominent publications like The New York Times, USA Today, and the Washington Post among many others.
Jocelyn’s diverse background includes serving as the Digital Global Editorial Director at Hachette Filipacchi, where she managed prestigious titles such as ELLE, Car and Drive, Road & Track, Eating Well, Women’s Day and 20+ other titles. She led Broadcasting and Event Marketing for Wenner Media, overseeing the brands Rolling Stone and Men’s Journal, and worked as an event manager for Philip Morris with brands including Virginia Slims, Marlboro and Cartier. Additionally, Jocelyn has been COO of Colin Cowie Lifestyle and CEO of BriteBean Technology, CEO of Ortho Marketing and has served as a consultant to Material Bank, Wall St. Journal, HBO, iNDEMAND among many others.
She holds an MBA in Organizational Leadership (with distinction) and a B.S. from Syracuse University. Jocelyn was honored with the first grant awarded to an adjunct business school professor and woman in the master’s business program to research psychological safety in the global workplace.
Residing in Greenwich, CT, Jocelyn enjoys the company of her three dogs and husband, and their six blended children cherish their visit for home-cooked meals and family warmth.
Mechle Wenceslao, MBA
Jade Herz
Gilda
Gilda doesn’t work at Sider Road — she rules it. With a keen eye for comfort and an unmatched ability to detect snacks in a 5-mile radius, she ensures the team stays grounded (and well-cuddled). She specializes in strategic lounging, morale boosting, and silently judging your outfit choices during Zoom calls. Every empire needs a queen. Gilda is ours.
Aunt Cece
Cece brings big energy and even bigger opinions. As our unofficial security chief and master of side-eye, she keeps the squirrels out and the standards high. Known for her no-nonsense attitude and occasional zoomies, Cece ensures we don’t take ourselves too seriously. Just don’t touch her chew toy unless you're ready for a performance review.
Finn Lucky
Finn may be the newest hire, but don’t let the puppy face fool you — he’s all about chasing goals (and tennis balls). Between accidental naps and strategic tail wags, he keeps the team on track with calendar reminders disguised as enthusiastic barks. Still learning the ropes, but already stealing the show (and everyone’s lunch). Lucky us.
- Join our team
Work With Our Trusted Firm
At Sider Road, we don’t just talk growth—we deliver it. We’re a team that genuinely cares about your success story.
We take the time to understand your unique goals and frustrations, providing solutions that genuinely fit your needs.
